Kevin W. Westbrook
Professor of Marketing
Biography
Dr. Kevin Westbrook, Professor of Marketing, has over 30 years鈥� experience working with companies to develop internal strategies to grow revenues and market share, increase cost savings and efficiencies, and differentiate the organization鈥檚 services and products. Thirty years of his 海角乱伦社区 were spent in healthcare administration, strategic marketing and advising organizations. He received his MBA and Ph.D. in marketing from the University of Memphis and is a tenured graduate Professor of Marketing. In 2010 he was honored with the Newell Innovative Teaching Award and received the McAfee School of Business Dean鈥檚 Service Award while at Union University. In addition to these awards, Dr. Westbrook has published in numerous academic peer-reviewed journals and is presently researching sales enablement and servant leadership behaviors.
Education
- Ph.D, University of Memphis
- M.B.A., University of Memphis
- B.S., University of Memphis
Recent Scholarship
- ARTICLE - "Servant Leadership Effects on Salesperson Self-Efficacy, Performance, Job Satisfaction, and Turnover Intentions" Sep 2022
- ARTICLE - "Effects of Leadership Style on Hindrance Stressors, Burnout, Job Satisfaction and Individual Performance in a Nursing Unit" Jun 2022