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Dr. Cameron "Duncan" Nicol is an Associate Professor of Marketing at Union University and runs his own marketing consulting and creative firm. Dr. Nicol鈥檚 research is published in the Journal of the Academy of Marketing Science, the European Journal of Marketing, the Journal of Business Research and many others. His work has also been presented at various conferences including the American Marketing Association, Society for Marketing Advances and the Academy of Marketing Science. Prior to entering graduate school, he worked in education at a Title I high school in Memphis, Tennessee. Dr. Nicol helped to develop curriculum for the Marketing department and a dual-enrollment program through the Fogelman College of Business at the University of Memphis. Before his time as an educator, he worked in sales for Verizon Wireless. In his spare time, Dr. Nicol is also involved in the community, coaching soccer at Arlington High School.